Product store design: photo project examples

Standard grocery stores have a quite predictable layout, typical lighting and boring color gamut, which is diluted with aggressively bright product location indicators and bright advertising of promotional products of the month. But a pleasant interior and competent merchandising can increase sales several times and make a contribution to attracting new customers, as it will be pleasant for people to enter a cozy shop. Small modern shops are equal to the design of large supermarket chains and in many ways copy their furnishings. This approach to design is fundamentally wrong.

Small grocery stores have one strong advantage: you can approach the interior creatively and with soul, create a special comfort that was present in all the shops where every customer was known by sight, and the purchases were accompanied by lovely conversations with the seller and part-time owner. Design store products really create your own. Of course, this additional burden will be a burden for start-up entrepreneurs, but saving on the purchase of a finished project will be a pleasant bonus. Let's try to find out which styles are now considered relevant and how to put them into practice in the right way.

Space planning and project creation

Planning - competent, convenient location of each area of ​​the room. The functionality of the store directly depends on it. In the classic version, it consists of a sales area and outbuildings (warehouse, dressing room, goods processing area, bathroom). There are two main types of food stores:

• A minimarket with a self-service system, that is, buyers are picking up the goods on their own and with baskets go to the cashier.
• Shop with a closed counter zone. Goods buyers get sellers. This option is not suitable for serving large flows of people, as queues will inevitably arise.
• When planning a store, be sure to take into account its type. In the first case, at the entrance, an area for carts and baskets is allocated, and the ticket office is arranged so that they block the flow of customers. In the second embodiment, the counters, as a rule, are placed around the perimeter. Trading room - one of the main sales tools. With the help of the layout you can regulate the flow of customers, send them to certain accent zones. During the creation of a design project, the following principles are taken into account:
  Functionality. Each square meter should be used for specific purposes.
• Lack of "dead" or "deadlock" zones. The sales area must be designed in such a way that the flow of customers will continuously circulate. The direction of movement is looped, and the counters in the center must be equipped with through-passages so as not to have to return. Thanks to such a layout, people will inevitably look through more products, and therefore the probability of a “random” purchase increases.
• The maximum expansion of zones with relevant products.

Designers do not advise to make the warehouse "through". To him must lead one entry / exit. In this case, the storage of products is connected with the platform for processing (packaging) the goods. The unloading zone is also connected with the warehouse through the adjacent premises. The place to handle goods must communicate directly with the sales area. This will allow in a short time to deliver fresh food to the counters.

The optimal shape of the trading floor is a rectangle or oval. In such a room is convenient to have equipment, and buyers will not pay attention to the complex configuration, which unobtrusively distract from the goods.

Store zoning organization

The trading floor should be structured into separate zones:

• Input part;
• Place for carts and baskets;
• Cash zone;
• Marketplace with open shelves and closed counters where goods are sold by weight or home cooking.

First you need to plan a place to enter. It should be borne in mind that most people intuitively move counterclockwise. Therefore, the turnstile leading to the marketplace, located on the right side of the entrance. At the same time, you need to consider the location of the store on the street. The entrance from the outside must be connected to the busiest part of it. If there are two options: a deaf lane or avenue, then the choice is made in favor of the second. At the entrance, as a rule, arrange new items or promotional items. At the level of the same intuition, buyers pay more attention to those counters that are located on the right. To identify this pattern, even conducted special psychological research. Therefore, "burning" or expensive products that need to sell faster, placed on the right side. The cash zone is located on the left side of the entrance. Here, on the shelves, they put the goods of an “impulsive purchase”, that is, those products that are cheap and can easily tempt a person to buy while he is standing in line.

Shopping styles

In grocery stores embody the same styles as in the design of a residential house:

• Rustic. A great solution for a theme shop, whose products are famous for their natural origin. The decoration uses wood, and decorate the room with various symbols of the village: carts, wheels, tubs, barrels, brooms, sackcloth, checkered textiles and straw ornaments. These elements can be adapted to perform certain functions. For example, in the cart equip the counter, where they sell fresh dairy products. On the kegs they expose a collection of wines, and pickles, which are characteristic for the preparations in the village: pickled cucumbers, mushrooms, sauerkraut are waiting for buyers near the tubs.
• Ecostyle. Only natural materials or their high-quality imitations are used in decoration: wood, plastic, metal, glass. Trading room is designed according to the principles of minimalism. Be sure to include plants in the decor. To make it easier for staff to care for them, choose unpretentious types or sprouts of oats, wheat, rye, which look stylish and concise.
• Provence. Extremely cozy variation of ethnic village style. With such a design, you can save on trim, since gloss in Provence is not welcome. In the decoration using wood. The interior of the shop should resemble the decoration of a small shop in the suburbs of Paris. It will be homely, soft and warm. In color scale prevails white, gray, pink, yellow. The surfaces are decorated with floral patterns.
• Loft. The stylish and luxurious design move will make the store the pearl of the street, which will stand out against the background of typical outlets in the neighborhood. The decoration used stone, brick, textured plaster, plastic panels, glass. The room is equipped with low hanging lamps. Counters choose metal with wooden shelves. The walls are partially decorated with bricks. Complement the design of groups of paintings or photos on the free places.

Also, when designing stores, they use country music (another kind of rustic style), Art Deco, retro, hi-tech, fusion, minimalism, ethnic trends, if most of the goods are imported from one country.

The value of colors in the design of the store

With the help of colors you can manipulate buyers due to their subconscious perception of shades. Red is the most popular color in advertising. He aggressively encourages action and evokes strong emotions. Although there are many negative concepts associated with red, it still remains the primary color “driving” force of commerce. In order not to overload the room with an excessive onslaught, this shade is chosen for accents. Violet is considered the color of kings and the symbol of creative personalities. He, too, encourages action, but not as aggressively as red. Violet is suitable for modern interiors in which unusual ideas are applied. Pink evokes pleasant emotions and is associated with concepts of romance and tenderness. In this color, as a rule, make out the counters with children's goods or products that will suit the taste of women (sweets, cosmetics, kitchen utensils). Blue symbolizes stability. It is suitable for the design of reputable stores. In addition, the blue color will attract attention due to the fact that it is the most "favorite" color on the planet. The situation with orange is not so simple. This color is perceived uncompromising: it is either adored or hated. Although orange and associated with positive, do not overdo it in the design. Green is most easily perceived by man. This natural color is neutral, but it is associated only with positive emotions, as it symbolizes life, renewal, health. It is often chosen for registration of pharmacies. Turquoise is considered a fresh and unobtrusive color, which is used in the design of fashionable modern stores. Yellow is the color of happiness and optimism, it will cheer up buyers and gently provoke purchases. Brown is associated with land, stability and trustworthiness. With it, emphasize the stalls with expensive, but natural products. White symbolizes purity and innocence, it is often used as a neutral background. Black is closely associated with elegance, formal luxury and exclusive. It is chosen only by serious shops.

Remember that the color scheme in the design of the store should overlap with the brand. This will help make it more recognizable.

Lighting

Competently placed light bulbs will put the goods in the best light in the direct and figurative sense of the word. In the sales area, the main lighting is necessarily present in the form of groups of light bulbs, which are located along the main streaming “highways”. Some counters are highlighted locally to highlight the beautiful presentation and draw attention to the products laid out on them. Be sure to light out the shop window that plays the role of a presentable "person" that attracts customers.

Materials and methods of finishing

For the decoration of stores using natural and artificial stone, brick, wood, plastic panels, ceramic tiles and even paint. The material must meet the standard requirements that are mandatory for crowded places (incombustibility, non-toxicity). The floor and walls are usually tiled. This material is considered the best option, because it is easy to clean, not afraid of aggressive household chemicals and at the same time looks very presentable. If necessary, the accent parts of the walls are decorated with more expensive and less practical materials: brick, wood or stone. The ceiling is usually equipped with a frame that is sheathed with plasterboard or PVC panels. Since communications hide behind them, this option will provide free access to them when urgent repairs are necessary.

Selection of furniture and technological equipment

Furniture and equipment are selected based on their functionality. Counters, showcases, containers should be:

• Durable;
• Practical;
• Laconic (so as not to distract from the goods);
• Durable.

Attention is paid to the aesthetic appeal in the last place, as a spectacular, but fragile shelving for products, no store will be interested. The best option for furniture is metal in combination with plastic elements.

Accessories and decor items

Decorative elements and accessories emphasize the features of the stylistic concept. Since the main task of the store is to sell, and all the buyer's attention should be focused only on products, interior decorations use “rolling”, that is, they shift the focus to the product group, do not provoke a person to linger over themselves. Designers recommend selecting just a couple of such bright spots on the background of counters and display cases that should match the chosen style. In the loft, they will be slate on the walls with a list of new products and unusual ceiling lamps on the lamps. In the country use "pigtails" of a bow suspended from the ceiling, wheels from a cart converted into chandeliers, wicker baskets for bread with a substrate of checkered napkins. In the rustic style they use real hay, which is placed under the products. This, by the way, is useful, as it will save them from rapid deterioration. Minimalism and completely devoid of decor. Its main decorations are light, color and texture.

Design a small grocery store

In a small grocery store, you must use the tricks of visual deception, which will help create the illusion of large space. In the decoration used simple materials of light shades preferably with a glossy surface. Counters and shelves are selected with mirror walls that will create a perspective. For decoration choose glass. Counters are placed around the perimeter (loop layout) with the “island” of burning goods in the center. To make the room seem even bigger, the floor is tiled with dark or black tiles, which will emphasize the whiteness of the rest of the decoration. To expand the boundaries use the decor in the form of one or two horizontal stripes on the walls. Shelves choose compact but roomy. Of the stylistic options, minimalism, hi-tech and eco style are considered optimal.

Coffee shop bakery design

In the bakery, which is also a coffee shop, the area of ​​the sales area is used as a place with tables and chairs for visitors. The cash zone is located in the center directly opposite the entrance. The rest of this wall is occupied by stalls with pastry and baking. If the product range is large, then the windows are placed with the letter "G". In the pastry shops they usually try to recreate the comfort of home, which is associated with sweet delicacies. Therefore, in the decoration using wood or its imitation, which is combined with painted or plastered areas. The visitors' hall is decorated with glass partitions, paintings on the walls, and hanging shelves with fine decor. The highlight of the program will be a cupboard with dishes, located right next to the tables. Sweets are also decorated with napkin backing, and hot baking is placed in wicker baskets.

Butcher Shop / Store Design

To make the butcher’s shop look more presentable, the accent wall behind the counter is decorated with large signboards that show juicy, flavorful dishes. This will become a subtle hint and hint for buyers: what can be prepared from the products of the store. Slate boards with schematic images of animals and anatomical marks (which part of the carcass is called) are suspended above the shop windows. To make the room look stylish and slightly brutal, its floor is faced with natural stone, which will be combined with wood on the ceiling and walls. Counters also decorated with wood of the same color.

Dairy Store Interior

One of the most original interiors of dairy stores has a Japanese pavilion of the company «MilkLand». Take its design as an example. In the color palette are used as the basis of white and gray. Accents are performed in black and green. The main decoration of the shop is a full-length cow figure, located on a shred of lawn.

In continuation of the natural theme, the floor is partially revetted with green tiles imitating a grass path. It stands out from the rest of the white tile. Furniture and equipment is chosen pale-nut or gray. Cash zone emit black with stylish spotlights on the ceiling. As an additional decor, grass in pots and bouquets of ears, tied with sacking, are used.

Ideas for a vegetable shop

Due to the large influx of vegetables and fruits with GMOs and nitrates, store owners are trying in every way to emphasize the naturalness of their products. For these purposes, use the two most natural colors - brown and green. As additional components of the palette, their shades are used: lime, beige, nut, olive, chocolate, coffee with milk. Greens are used in the decoration of the walls, and brown - in the windows and counters.

A stylish solution would be to place a hanging decorative wooden shelf above drawers or baskets of vegetables. They put on it fake compositions of artificial vegetables and fruits and decorate them with hooks for price tags. The room is decorated with grass in pots and a couple of posters with interesting information about various products that can be changed to new ones once a month. Vegetables themselves should be carefully selected and laid out by color. You can even create a sector "flower bed" in the middle of the trading floor.

Conclusion

Opening your own store is always exciting. In order for a business to go uphill, customers should be approached with a soul, and not considered only as an object that can contribute to the turnover of the enterprise. People feel related to themselves. Если атмосфера в магазине будет правильная: уютная, живая, поднимающая настроение, то человеку захочется возвращаться сюда снова.And no large stores of chain trading will be able to entice buyers back to themselves, because they will have to wait for a small shop where they can buy products, and in the appendage get pleasant emotions for free.